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Corporate Identity: the "persona" of a corporation, which is designed to accord with and facilitate the attainment of business objectives.

Brand: the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan.

Logo: a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service. Sheeler Design will work with you, to get to know you and your business. Then we will create a new corporate identity or update an existing logo design to establish your corporate personality.